Customer understanding
Finding useful signals in customer questions, behaviour, and different buying contexts.
Marketing & digital work
Marketing that starts with the customer and stays close to execution.
I’m a Vancouver-based marketer working across customer-facing environments, websites, e-commerce, and digital products. I begin by understanding what people need and where the business is getting stuck, then stay close to the work as ideas move into campaigns, systems, and increasingly product and growth decisions.
Working range
What I bring across the work
A compact view of the areas I connect when moving from a customer or business problem into practical work.
Marketing operations & digital execution
Turning recurring campaign and digital work into clearer, more reliable execution.
Website & e-commerce
Improving customer journeys and commercial content from the marketing side.
Product & growth
Testing ideas, building digital product work, and using AI to extend execution.
Contact
Want to talk about the work or a problem you’re working through?
Email and LinkedIn are available on the Contact page.